We Recognise That Your Privacy is Very Important
Version 1.0 26th April 2009.
It is important that you know how we treat the personal information we may receive from you through your use of our website at www.1791diamonds.co.uk (the “Website”).
In order to deliver the highest standard of service, we will ask you to provide us with personal information. Where this happens, we are committed to maintaining the highest possible standards of privacy and compliance with the Data Protection Act 1998.
This policy outlines in more detail: in what circumstances we collect personal information and how we do that; how we store that information; how you can access, correct or have that personal information deleted; in what circumstances we might disclose that personal information and any unique identifiers we store.
2. Purpose of collecting information
Customer Specific: There are various reasons why we, like other web sites, collect information. The most obvious is that we need certain information to deliver our products to you, to charge you for those products and to communicate with you regarding your orders.
General web site user: We also need to record certain information so that we can monitor how well our Website works and identify where we can improve it.
Friends/Family/Community: We also record information you entrust to us about friends and family. For instance, our Website has a feature where you can ask a friend or family member for their opinion on a diamond engagement ring. In these situations it is important that you have their consent before giving us their email address.
3. Collection of information
Personal Information: You may choose to provide us with personal information such as your email address, name, physical address, telephone number etc. Our credit card processor may also record your credit card number and other information relating to a payment. We do not collect your credit card information but our payment provider uses encryption technology called Secure Socket Layer (“SSL”) so that people are deterred from listening in on the transmission between your browser and the web server when you send your credit card details.
General Internet communication: Your ISP allocates your computer an IP address while it is connected to the Internet. An IP address is a bit like a PO Box number. When you visit our Website, your web browser sends your IP address and certain other information, such as the name of the particular page you want to read, to our web server. Our server has to know your computer's IP address in order to send that page to you. Other information that is commonly sent is: the type of web browser you are using; your language preference; the web page that sent you to our Website; and the date and time.
Please note that sometimes further information can be inferred from your IP address, for example the ISP you use, or your computer's approximate geographic location.
4. Use or disclosure of information
We may use your personal information to provide our products to you, to respond to requests and queries, to develop and enhance our Website, for Website and system administration, and to communicate special offers and promotions.
Subject to these uses listed, we will not make use of your personal information for any purpose which is not incidental to your use of our Website or for any purpose that a reasonable person in your position would not expect.
Of course, if you don’t want to receive marketing or promotional information from us, you have the option to “opt out” by ticking that box when providing your information.
Finally, except in an exceptional circumstance, for instance if another organisation bought our company, we wouldn't transfer your information unless they were acting as an agent for us and we are permitted to do so under the Data Protection Act 1998. If we do use an agent, we will require them to comply with this policy and ensure that they do not hold your personal information after they have finished the task we requested of them.
We of course have to abide by the law. If a law enforcement agency or another party obtains a court order demanding we release information, we will comply.
5. Storage and correction of information
Database: We take very seriously the protection of personal information you provide to us. We aim to ensure we record that information accurately and prevent others from accessing it. We use modern database technology, firewalls, passwords, and in some cases, encryption.
Information we hold about you, correcting it or being removed from our database: If at any time you want to know the information we hold about you or want to correct it or be removed from our database, simply contact us through the e-mail address set out in the contact us section of the Website and we will action your request.
6. Consequence of not providing information
Of course, you may choose not to provide us with your personal information. In these situations, certain features of our Website may not work and sending you products will be impossible.
7. Cookies
We analyse how you use our Website in order to improve it. This mainly involves monitoring the sequence of pages you choose and at what point you left our Website. In order to do this, our web server sends your web browser a small information token, called a cookie. If you subsequently view other pages on our Website, your browser may send the cookie back to our server and this allows us to know it is the same person returning as opposed to a new person. Importantly, this mechanism also allows us to recall any decisions you make or information you send to us. A cookie does not identify you personally, but it does identify your computer..
